It’s in PARIS
While conceiving our line, our products, we act as the PARISIANS we are, true to the French vision of FASHION and BEAUTY we like to assert, build on classicism and exactness, open to innovations and always in style.
YOU WILL CERTAINLY FIND THIS FRENCH ELEMENT IN OUR LINE…
ABOUT THE FOUNDER
GILLES LAPALU was designing made in France makeup for Japanese companies when he met a prominent makeup artist who lamented that he couldn’t find great eyeshadows on the market.
Gilles studied the way makeup artists were using eyeshadows and why the products on the market didn’t really meet their needs, and came out with the neutral matte eyeshadow palette which soon became the staple palette for MUA in France and in the USA.
The VISEART matte eyeshadow palette 01 combined he features MUA most needed: a texture packed with pigments that didn’t turn ashy on the skin and gave an immediate strong colour impact, with a smooth and homogeneous application, easy to blend and creamy enough so it could adhere to the skin and stay all day and with no fall out.